Co-founders and Advisors and Equity as Currency

May 16, 2023 @ 7:00 pm – 9:00 pm America/New York Timezone
One Broadway

Entrepreneurs’ Network

The best and most common advice for any entrepreneur is to build a team of talented, knowledgeable people, beginning with Co-Founders and Advisors. The challenge: how can an aspiring entrepreneur, especially one of modest financial means, attract these talented, knowledgeable people to the hard work of launching a start-up without the ability to provide competitive salaries?

The answer, at least in part, is to consider start-up equity as currency. Investors take equity in exchange for financing the startup. This is done with the expectation that the start-up may, in time, achieve valuable milestones that will enable the investors to achieve a return on their investment. Because a company’s equity has the potential to rise in value over time (and the achievement of milestones), that same equity can often be used to attract Co-Founders and Advisors to contribute their time and expertise to help the founder to reach value enhancing milestones. With an understanding of the risks involved (start-ups can fail), these equity-compensated professionals are incentivized to do their best to help the company succeed.

Join our panel of expert communicators to learn how the Pro’s do it.

This is a hybrid event. You may choose to participate in-person or online.

PARKING: On street, metered parking and multiple area garages, including the ONE Broadway garage on 3rd street

REFRESHMENTS: Pizza will be served

COVID POLICY: You are required to provide proof of vaccination or self-attest to having received a negative COVID-19 test within the previous week via HealthCheck. Attendees who do not upload proof of vaccination must wear a face covering onsite.

Online Participation:  Zoom links will be sent to all registrants after registration.

COST AND RESERVATIONS: This event is free for ENET members and $10 for non-members. Click here to learn how to become a member. To expedite sign-in for the event, we ask that everyone — members as well as non-members — pre-register. Pre-registration is available until midnight the day before the meeting. If you cannot pre-register, you are welcome to register in person at the door while seats are available.

Registration for this event:

Event Schedule

7:00 PM ET – Introduction – ENET Chairperson’s announcements

7:10 PM ET – eMinute Pitch – Up to 3 Startup pitches

7:25 PM ET – Expert Panel – 4 expert speakers on the night’s topic

8:10 PM ET – Q & A – Moderator and Audience Q & A with the speakers

8:30 PM ET – Networking – Panelists will be available afterward for responses to individual questions.


Shelley Amster – Co-Founder, Chief Strategy & Growth Officer, 3 Daughters, Inc.

Shelley is a life science executive with over 45 years of experience in Women’s Health and reproductive endocrinology, including basic reproductive research, clinical andrology and IVF embryology. She has helped over 100 entrepreneurs develop their technologies and launch companies. She is a well-known and respected advisor to Boston and the greater life science community.

Debra Peattie – Managing Partner, SV US Operations, Inc.

Debra focuses on US-based life sciences transactions with SV Investment, a PE/VC firm headquartered in Seoul, Korea. She has led business development activities at Valo Health, GSK, and Harvard University and has held executive positions at Cubist Pharmaceuticals, Valeo Medical, and RCT BioVentures NE. Prior to that, she was a founding member of MPM Capital, where she co-led the raise and launch of the company’s initial venture capital fund, and a founding scientist at Vertex Pharmaceuticals. Dr. Peattie holds a PhD in Biochemistry & Molecular Biology from Harvard University and an MBA from Harvard Business School. She holds board positions at GRO Biosciences, Harvard Business School, and the Faculty of Arts and Sciences at Harvard University.

Russ Wilcox – Partner, Pillar VC

Russ began his entrepreneurial career as the co-founder of E Ink, the company that invented and manufactured paper-like displays for the Amazon Kindle and many other devices. After E Ink, Russ led two moonshot startups, one in clean energy and one in cancer immunology. Six years ago he shifted to venture capital and became a general partner at Pillar VC. Today Russ makes seed stage investments across a mix of software, hardware, and biotech companies with a focus on commercializing breakthrough innovations.

Moderator & Organizer

Roger FrechettePrincipal and Founder, NEPAssociates, LLC

Roger is a life sciences consultant/advisor, helping early-stage life science companies to succeed and to grow. His work with clients leverages an extensive global network and multi-disciplinary insights derived from >20 years of experience in the business of life sciences, calibrated with an extensive science background. His career has encompassed success as a business executive, project/alliance manager and entrepreneur, and as a scientist, including leadership of discovery/preclinical development teams resulting in two FDA approved therapeutics. Roger has been a volunteer with Boston ENET since 2014, in addition to supporting start-ups as a mentor with MassBio, and other Greater Boston Area entrepreneur support groups.  He also a mentor with 12Ronnies, a global early-stage startup mentorship organization.