Consultants Network

Location: Zoom and Merrimack College 315 Turnpike Street North Andover, MA 01845 – Meeting Room Arcidi A

Open to the public.

Link: https://www.bostonconsultants.org/event-details/meat-the-next-global-agricultural-revolution

Speaker:  Bruce Friedrich

Bruce Friedrich is author of the book: Meat – How the Next Agricultural Revolution Will Transform Food.  Good Food Institute founder and president Bruce Friedrich offers a hopeful and rigorously researched exploration of how science, policy, and industry can work together to satisfy the world’s soaring demand for meat, while building a healthier and more sustainable world.

The human love of meat appears to be hard-wired. The world consumes more than 550 million metric tons of meat and seafood each year. That number has set a new record every year since 1961 (the year FAO started tracking) and is expected to continue to rise through at least 2050.

What if we could give humanity the meat it craves, but produced differently? Plant-based and cultivated meat that are just as delicious as the meat humanity craves, but more affordable and healthier.

Think it’s not possible? With examples ranging from the “horseless carriage” (car) to the smart phone in your pocket, Meat reminds readers that scientific innovations often move from disbelief or opposition to inevitability and ubiquity, much faster than almost anyone expects (chapter 8).

Envisioning a future where meat is both a delight and a force for good, Friedrich explores:

Humanity’s 12,000-year-old practice of raising animals for meat, and why we need to figure out a better way. The science and scientists behind the efforts to create plant-based and cultivated meat that is indistinguishable from conventional animal meat, but less expensive, more nutritious, and safer. How plant-based and cultivated meat can alleviate hunger and malnutrition, mitigate climate change and biodiversity loss, and lower antimicrobial resistance and pandemic risk. The economic and food security benefits of making meat more efficiently, which include trillions of dollars in economic output annually, tens of millions of good jobs, and the possibility of a revitalized farm economy.

Meat offers a vision of the next agricultural revolution that is optimistic, achievable, and delicious.

Bruce Friedrich is founder & president of the Good Food Institute, a global network of nonprofit science-focused think tanks, with operations in India, Israel, Brazil, APAC, Europe, and the United States. Charity evaluator Giving Green finds that GFI is one of the top five non-profits for climate change mitigation – a status GFI has retained for the past four years.

Publishers Weekly included Bruce’s new book Meat on its list of the 10 best new releases in science, writing: “This packed account makes food science feel like an urgent and essential undertaking.”