The Four Horsemen of Quantitative UX Metrics

Computer Society, GBC/ACM and BostonCHI

The Four Horsemen of Quantitative UX Metrics – Jared M. Spool (@jmspool)

Informal reception coordinated by BostonCHI at 6:30PM

Admission is free, but you must register at:

Quantitative metrics are an under-used tool in most user experience efforts. In this presentation, you’ll learn how to turn metrics into an essential storytelling tool that demonstrates the wide-scale effect that better designs can have on your organization.

You’ll explore 4 different categories of UX metrics: UX Success metrics, Problem-Value metrics, Progress Reporting metrics, and Value Discovery metrics. These four types of metrics help you understand when your projects have met their intention, help you communicate your value to the organization, help you show how far along you are for complex projects, and help you identify innovative new opportunities for your designs.

You’ll learn how to avoid common mistakes teams make when choosing metrics and get tips on how to get a starter set of metrics. Jared will show you new ways UX design leaders are using metrics to drive a better understanding of how UX design delivers lasting value.

Jared M. Spool is a Maker of Awesomeness at Center Centre – UIE. Center Centre is the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers. UIE is Center Centre’s professional development arm, dedicated to understanding what it takes for organizations to produce competitively great products and services.

In the 43 years he’s been in the tech field, he’s worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and tours the world speaking to audiences everywhere. When he can, he does his laundry in Andover, Massachusetts.

You’ll find his writing at uie.com. You can also follow his adventures on the Twitters at @jmspool, where he tweets daily about UX design, design strategy, design education, and the wondrous customer service habits of the airline industry.

This meeting will be held at Microsoft Burlington, 5 Wayside Road, Burlington, MA. Microsoft Burlington requires a government-issued photo-ID for admission to the building. Once you enter the building, you will need to show your government-issued photo ID to the receptionist. After you have passed the reception desk, go to the right. Walk across the open area, and you will find us on the other side in Adams, Washington, and Jefferson.

We will be taking Jared to dinner at a local restaurant in Burlington after the talk at about 9pm. Attendees are welcome to join Jared for dinner on a self-pay basis.

Up-to-date information about this and other talks is available online at http://ewh.ieee.org/r1/boston/computer/. You can sign up to receive updated status information about this talk and informational emails about future talks at http://mailman.mit.edu/mailman/listinfo/ieee-cs, our self-administered mailing list.

For more information contact Peter Mager (p.mager at computer.org)