Build Your Marketing Toolkit

Alicia L. Williams, Founder and CEO of Aliste Marketing, Inc.

Perfect for small consulting practices looking to build a marketing framework

Many small consulting practices find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.

Attendees of this presentation will learn

• What marketing really is (and isn’t)
• How marketing has changed in ways that benefit small businesses.
• The importance of setting goals and objectives for their marketing efforts
• The 4 Pillars of Marketing Success

  PLEASE NOTE: The meeting is open to the public. No charge for Consultants Network members or employees of Constant Contact; $5 entrance fee for all others. Casual dress.   Registration (no registration required).

  The Consultants Network meeting starts at 6:30 PM.  The meeting will take place at Constant Contact, Reservoir Place – 1601 Trapelo Road, Waltham, MA 02451; in the Great Room on the third floor.

  Driving Directions: Follow I-95/route 128 to Trapelo Rd in North Waltham, Waltham. Take exit 28 from I-95/route 128. (https://goo.gl/maps/tvn3I)

  Consultants Network meetings generally take place on the fourth Monday of each month, but are not held during the summer months. Check the Consultants Network website for meeting details and last-minute information. http://www.boston-consult.com/calendar.php

  For more information, e-mail cn.boston@ieee.org or
  chairman@boston-consult.com; or contact the chairman Heinz Bachmann, at
  978-637-2070.

The Consultants Network website is at www.boston-consult.org
<http://www.boston-consult.org/>.