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Consultants Network
6:30 PM, Wednesday, 24 June
Creating a compelling value proposition: Turning your services from a "so what?" to a "must have"
Barbara Bix, BB Marketingplus, www.bbmarketingplus.com
Chances are you get a lot of your business from referrals-either from previous clients or from others that know your work. The question is: How often do you miss opportunities because a prospective referral source just doesn’t think of you when he/she encounters an organization that can use your services. If this happens regularly, it may be time to develop a marketing strategy for systematically generating referrals.
Please join Barbara Bix, Principal BB Marketing Plus (www.bbmarketingplus.com) as we discuss steps you can take to cultivate referrals including:
How to identify effective referral sources
What you can do to build relationships with these individuals
How you can stay top of mind
Ways you can help them recognize situations where you can provide value
How you can motivate them to introduce you to prospective clients
Please come prepared to discuss your own referral successes.
Barbara Bix, Principal, is a seasoned business-to-business strategic marketing consultant. For the ten years immediately before founding BB Marketing Plus, Ms. Bix managed markets and products for EMC, Motorola, General Electric, and Wang. Earlier in her career, she co-founded Cardinal Data, a firm that developed turnkey business systems for manufacturers. She also worked as a Systems Analyst for Siemens Corporation and in Marketing and Human Resources for the Insurance Company of North America (now a part of CIGNA).
Ms. Bix graduated The Wharton School with an MBA in Management Information and Control. She earned her Bachelors of Arts in Cognitive Psychology from the University of Pennsylvania. She has also completed post-graduate courses at Northeastern's State-of-the-Art Engineering program and the Harvard School of Public Health.
PLEASE NOTE:
No charge for Consultants Network members or non-members. The meeting is free and open to the public.
Casual dress.
The Consultants Network meeting starts at 6:30 PM. The meeting location is at Foley Hoag LLP, Emerging Enterprise Center, Bay Colony Corporate Center, 1000 Winter Street, Suite 4000, North Entrance, Waltham, MA. From Route 128 take Exit 27B (Winter Street). At the end of the exit ramp, turn right onto Wyman St. At the next set of lights, turn right on Winter St. Stay in the far right lane and continue around the reservoir. Turn left at Bay Colony Corporate Center. Proceed to 1000 Winter Street and enter at the NORTH entrance
http://www.foleyhoag.com/TheFirm/Offices/Emerging%20Enterprise%
20Center%20at%20Foley%20Hoag.aspxCheck the Consultants Network website for details and last minute information of our upcoming lectures series for 2007-2008
http://www.boston-consult.com/calendar.php
For more information, e-mail cn.boston@ieee.org or chairman@boston-consult.com or contact the chairman Tom Vaughan at 781-344-0087. The Consultants Network website is at www.boston-consult.org.
Consultants Network
6:30 PM, Wednesday, 22 July
Goal Setting for Consultants: Beyond New Year's Resolutions
Norman Daoust, Daoust Associates, Information Modeling and System Integration: Consulting and Training
Do you need to set goals for your consulting practice? Or do just need to find a way to stick to the goals you've set? In either case you will learn a new strategy to improve your consulting practice. Learn to avoid those New Year's resolutions that seem, like snow, to melt by the end of March. Instead learn a way to incorporate steps into your daily life to help you reach your goals.
Who should attend:
Consultants who need more clients
Consultants looking to expand their business to the next level
Consultants ready to rethink their marketing strategy
People considering consulting
Audience:
Consultants, managers, salespeople..
Norman Daoust
Prior to founding Daoust Associates, Norman was the modeling, standards, and Health Level Seven expert at Partners HealthCare Systems and the Dana-Farber Cancer Institute in Boston. He has also worked as a software developer for a national healthcare vendor (Siemens), a national consulting firm (Bradford National Corporation), and the state of Massachusetts. One of Norman's previous occupations was as a school teacher. He holds a B.S., cum laude, in Mathematics from the University of Massachusetts at Amherst.
Norman holds two crucial positions in Health Level Seven (HL7), the international healthcare standards organization: Secretary of the Technical Steering Committee, and Modeling and Methodology Facilitator for the Patient Administration Committee. He has been an active contributor to the Health Level Seven Reference Information Model, a comprehensive healthcare data model, since its inception. In recognition of his contributions to that organization, he was bestowed their W. Ed Hammond, Ph.D., Volunteer of the Year award.
Norman also serves as the President of the Greater Boston Chapter of the Independent Computer Consultants Association (ICCA) and a member of the Board of Directors of the Boston Chapter of the Data Management Association International (DAMA).
For some reason he thrives on projects and tasks that most other people avoid!
Norman Daoust of Daoust Associates
Information Modeling and System Integration: Consulting and Training
(617) 491-7424 (phone)
NormanD@DaoustAssociates.com
157 Raymond St
Cambridge, MA 02140-3314 USA
www.DaoustAssociates.comPLEASE NOTE:
No charge for Consultants Network members; or non-members. The meeting is free and open to the public.
Casual dress.
The Consultants Network meeting starts at 6:30 PM. The meeting location is at Foley Hoag LLP, Emerging Enterprise Center, Bay Colony Corporate Center, 1000 Winter Street, Suite 4000, North Entrance, Waltham, MA. From Route 128 take Exit 27B (Winter Street). At the end of the exit ramp, turn right onto Wyman St. At the next set of lights, turn right on Winter St. Stay in the far right lane and continue around the reservoir. Turn left at Bay Colony Corporate Center. Proceed to 1000 Winter Street and enter at the NORTH entrance
http://www.foleyhoag.com/TheFirm/Offices/Emerging%20Enterprise%
20Center%20at%20Foley%20Hoag.aspxCheck the Consultants Network website for details and last minute information of our upcoming lectures series for 2008-2009
http://www.boston-consult.com/calendar.php
For more information, e-mail cn.boston@ieee.org or chairman@boston-consult.com; or contact the chairman Tom Vaughan at 781-344-0087. The Consultants Network website is at www.boston-consult.org.
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Updated: June 11, 2009.